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Peter Buffett and Akon started a social action website, IsThereSomethingICanDo.com, that re-launched on March 25th of 2009 to coincide with the release of "Blood Into Gold." Powered by DoSomething.org, they wanted to spotlight the social cause of worldwide concern, bringing much-needed attention to human trafficking.

DoSomething.org is one of the largest organizations in the U.S. that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org is on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture,DoSomething.org inspires, empowers and celebrates a generation of doers: young people (25 and under) who recognize the need to do something, believe in their ability to get it done, and then take action.



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